Life insurance is a crucial part of any solid financial plan, but 41% of Americans say they don’t have sufficient life insurance coverage. That's why NAIFA partner Life Happens created Life Insurance Awareness Month (LIAM) and why NAIFA strongly supports efforts to promote the benefits of life insurance during September and all year long. For agents and advisors, LIAM is the perfect time to meet with your clients to make sure their life insurance coverage meets their needs. 

This year's LIAM spokesperson is Roselyn Sánchez, actress, producer, proud Puerto Rican, and mother. She is featured on many of the LIAM promotional materials available from Life Happens.

"Let's educate people about the importance of life insurance so they can make that easy decision for their family," Sánchez says.

If you’re in the market for life insurance, you have many options, but the most common choice is term life insurance. 

It’s often the least expensive policy and it’s the easiest to get. It’s a temporary policy so there’s a lot you must understand about how it works. Here’s what you must know about it. 

Life insurance is vital to protect your loved ones financially when you die. While no one likes to think of the worst happening, planning is essential because life is unpredictable.

Whole life insurance is a form of permanent life insurance that protects your beneficiaries for your entire life. It doesn’t expire.

Here’s what you must consider when deciding if whole life insurance is right for you.

Do you ever worry about what will happen if something happens to you? Not the fear that grips you when you are alone in your home at night, but the stress and anxiety associated with trying to provide for your family, pay off debt, or maintain your lifestyle. This is where investing in life insurance can have various benefits.

New research by LIMRA and Life Happens shows two significant trends: life insurance is key to financial security and gender gaps extend to life insurance coverage.

Financial Security with Life Insurance

Financial insecurity affects all age groups, but one thing is clear: having life insurance increases Americans' feeling of financial security. 68% of life insurance owners feel financially secure compared with 47% of non-owners, and those who feel most secure have coverage both through their employer and a separate individual policy. The study also showed that the COVID-19 pandemic had increased awareness of the need for life insurance, with 31% of those surveyed saying they are more likely to buy life insurance in 2022.  

What's your most important financial asset? What's the best way to grow your money tax-free? NAIFA President Larry Holzberg answers these questions and more with Neil Himmelstein on the podcast "The Main Street Code for Financial Success".

Holzberg and Himmelstein discuss the importance of working with a financial advisor and having the right kind of insurance to protect your assets and your family. “[Life Insurance] allows people to maintain their lifestyle, reach their goals, and do the most important thing—love their family,” says Holzberg.

Join us for a special webinar on Thursday, February 3, 2022, presented by NAIFA-CT's Richard Terhune, a loyal NAIFA member since 2008. The event will feature two real-life stories of the power of life insurance on the lives of families across the country.

Terhune and his client, Sara Mathews Dixon, were selected as recipients of the Life Happens' Real Life Stories program. When Sara's husband died unexpectedly, his life insurance policy protected her and their three children from financial hardship.

Don't miss this impactful and inspiring webinar on February 3, 2022, at 2 pm eastern.

Most Americans will need long-term care. Unfortunately, it’s extremely expensive and can deplete your finances quickly if you aren’t prepared to pay for it.

Many people get long-term care insurance (LTCI) to cover the costs. You may have also heard about term life insurance (TLI). What’s the difference?

NAIFA is pleased to join our members and industry partners, including Life Happens, to commemorate September as Life Insurance Awareness Month (LIAM). Life insurance is a crucial part of a successful financial plan for many Americans. Unfortunately, many people are underinsured, leaving their families financially vulnerable.